¡Hola! Soy Lola Villaescusa.
La moda siempre ha sido mi gran PASIÓN.
Llevo más de veinte años dedicada al sector de la imagen y estilismo profesional, trabajando para campañas de firmas muy importantes y reconocidas.
Estoy en primera línea de grandes producciones, y me ocupo de los fittings de grandes celebrities, respetando sus estilos y creando un look adaptado a lo que quieren comunicar.
Toda esta experiencia me ha dado una gran visión global de este mundo de la imagen, pero hace unos años me di cuenta de una cosa: faltaban profesionales que fueran más allá.
Personas que no solo se ocupen de tu imagen exterior, sino que trabajen tu “YO INTERIOR”, tu mentalidad y las creencias que condicionan todo lo que haces.
“Había encontrado mi misión de vida: ayudar a emprendedores a liberar bloqueos internos y a encontrar su estilo único y genuino.
Decidí formarme como terapeuta en técnicas de reprogramación, coaching, PNL y descodificación para aplicarlo a mi trabajo.
Y hoy, tengo un método propio, basado en cuatro pilares que considero fundamentales:
1. Mentalidad: elimina miedos e inseguridades que te impiden afrontar los cambios en tu vida y en tu negocio.
2. Imagen: un nuevo look que potenciará tus cualidades y talentos.
3. Estrategia audiovisual: fotografías y vídeos que mostrarán tu nueva imagen coherente y competitiva.
4. Comunicación no verbal: reconoce tu lenguaje corporal para que esté alineado con lo que dices con palabras.
¡Quiero que te atrevas a BRILLAR siendo tú mism@!
Es posible que tu marca personal no termine de despegar porque hay una desconexión entre lo que eres y lo que proyectas, ¿te lo has planteado?
¿Cómo quieres que te perciba tu cliente?
Déjame darte algunos TIPS si estás empezando como emprendedor o emprendedora:
– Crea un armario básico de talking heads.
Vivimos en la era del teletrabajo, y muchas (o todas) de nuestras reuniones son online. Hazte de unos looks que potencien las partes de arriba para que tengas buena presencia frente a tu ordenador.
– Colores de marca.
¿Aún no has decidido unos colores que te definirán?, pues ve pensándolos. Y cuando los tengas, sé coherente con tu ropa también.
Por ejemplo, si uno de tus colores es el rosa palo, busca alguna camisa o complemento de ese color y úsalo en tus apariciones de negocios o redes sociales.
– Cuida tu decorado.
Elige bien el escenario para tus videos llamadas, reuniones o fotos para redes sociales. Una buena luz, un fondo cuidado que no distraiga la atención de tu audiencia y un encuadre en el que se te vea de frente, son tres elementos fundamentales.
– ¡No te olvides de tu cuerpo!
Todo comunica, incluso los movimientos que haces sin ser consciente. Contrólalos al máximo si no quieres que jueguen en tu contra.
¿Cómo? Practica frente a la cámara antes de hacer la reunión y obsérvate.
En todo caso, si alguno de estos puntos se te resiste, siempre es mejor actuar con naturalidad que comunicar rigidez.
Y si, pese a todo, sigues sin sentirte cómodo o cómoda con tu imagen, ¡estaré encantada de ayudarte!
Mi objetivo es que vivas una transformación interna que tenga como resultado un cambio de imagen externo.
¿Te atreves?
117 comentarios en «4 pilares de estilo único para emprendedores/as»
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